Roger Ingham – Research Associate

Roger is a quantitative research specialist.  He helps make numbers sing,  dance and be understandable for clients. Roger stated his career as a market researcher with British Gas and Courtaulds Textiles before moving into the advertising industry. He was one of the first data analysts with KHBB. He then became an account  planner at Saatchi and Saatchi. Roger is regarded as an expert in segmentaion analysis. At KHBB he co-developed the quali-quant “brand imageering” tool.  Roger left Saatchi and Saatchi in 2001 to set up his own quantitative research consultancy and has worked with a number of clients: including The British Museum,  Renault, Roche Pharmaceuticals and Scottish Enterprise. Roger works as the quantitative specialist for Maverick Planet and is able to call upon a variety of research techniques. His particular specialism is online research. Outside of work Roger is a keen music fan, a trekker and for his sins a dedicated follower of Leicester City Football Club.