Mark Palmer, Founder

Mark Palmer

Prior to setting up Maverick Planet, Mark was Executive Head of Strategy at some of the most thoughtful, creative and award winning agencies (OMD, BMP, WCRS, Bates). He was regularly nominated as one of the UK’s top 10 media thinkers by both Media Week and Campaign magazine. Campaign Magazine also made Mark their media planner in its fantasy agency for the millennium.

Mark has grown and diversified the communication capabilities at all these agencies. He pioneered new approaches and capabilities in areas like research, branded content, product placement and digital. Mark has been the lead strategist both in the Uk and internationally on clients like Orange, Sony, Vodafone, BMW, PepsiCo, Fox and Channel 4. He has personally won both the IPA and Media Week Grand Prix. The clients he has worked with, and the planning functions he has led, have won in excess of 70 awards, including 5 Grand Prix. Mark was most recently executive head of strategy at OMD and left in March 2005.

Mark is professionally qualified in Marketing, Research and a Myers Briggs personality profiling practitioner, all with distinction. He is an experienced and lateral facilitator. Before entering the advertising industry, Mark ran a NPD research consultancy in Newcastle, where he moderated creative and concept development for clients such as Proctor & Gamble, Courtaulds, Scottish and Newcastle and British Film Year. He is frequently called upon to facilitate and chair conferences and panels at major industry events in the UK and internationally.

Mark was on the IPA Media Futures Group and chaired the Value of Media Group. He has also done work for a number of trade bodies, such as the International Advertising Association or Mobile Marketing Association, or the GSMA. For 10 years, he acted as the media consultant to English Cricket, helping to take its annual media revenues from £5m to £50m.He is an occasional journalist and writes for both marketing trade titles and the national press.

Mark acts as a non-executive and has an equity stake in a small number of businesses he is involved in.