Research development & execution

Research is too often a crutch or a blanket of justification. Originally, good research would seek to test an hypothesis or find fresh insight to take the business forward. The commissioning of research is often delegated without full consideration of what else is possible or could be done. Alternatively, it is analysed with regard to justifying the research. Too much research output is information (telling you what you already know) vs insight which provides fuel to allow you to question existing behaviours or generate fresh hypothesis for new ideas. Mark Palmer, founder of Maverick Planet is an experienced qualitative and quantitative researcher. Added to his experience as a facilitator – and the possiblities and changes brought about by the digital world – this makes Mark a particularly informed/contemporary market researcher. Maverick Planet has reinterpreted existing research or conducted unique research for the Economist, Google, Ebay, Last.fm, Reckitts, Vodafone, MMA, GSMA & Sky. Maverick Planet also consults for research companies working for Comscore, You Gov, The Future Foundation & soon to be a launched `Brand Keys.

“Mark is highly respected in our industry combining as he does a genuine enthusiasm for solving clients’ problems with a highly creative and commercial outlook. Mark always asks the right questions, properly interrogates the response and develops strategy that best delivers against the consultancy brief. – James Wildman, Managing Director , IDS