Comms Planning

Comms Planning remains the core skill set that Mark Palmer has advised and executed for clients throughout his career. Mark was named as the media planner in Campaign’s fantasy agency of the millennium. In his agency career he was personally involved in award winning, mould breaking and highly successful integrated campaigns for BMW, Channel4, Boots, Sony & Nestle, Vodafone. Comms Planning strategies remain a key aspect of what Maverick Planet delivers for its clients in executing their solutions. In particular, the joining up of digital and social media in total integrated marketing solutions alongside advertising, PR and customer relationship management has been an area of growing demand for Maverick Planet’s consultancy.

“When working on the major advertising account I was responsible for, Mark brought great insight, innovation and delivery to the business. He maximised the effectiveness of our media budget, helped us to get the best out of the emerging new media channels and ensured that the media strategy fitted exactly with the brand values of our business and the creative direction of the work. Mark was also instrumental in establishing an integrated communications structure, involving agencies contracted to our business from a range of fields, including on-line, events, field marketing and POS, as well as the more traditional advertising, direct marketing and CRM. This was done largely without client involvement, but it created a powerful marketing and communications structure that survives to this day.” – Simon Oldfield, Sales/ Marketing Director – Mercedes UK