“We are a new and developing media company. We have a unique product. We do posters in schools and the Head Teachers get to decide what ads are acceptable. Mark worked with us to help develop our positioning, proposition and our key prospects. He produced a 10 page document that I still carry round in my brief case. He challenged us to have brand behaviour and play on our ethical advertising credentials. It has been fantastic glue and the brand names we are now attracting are things I would never have dreamed. Many the first time in any media.”
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