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Welcome to the Maverick Planet
Same universe....................different view
Maverick Planet is a strategic change consultancy.
It works especially in the areas of marketing, brand positioning, 360 degree communication planning and research for
change - but the scope of its work is diverse. The nature of its work means that solutions cross over beyond expected
boundaries and definitions.
Maverick Planet's modus operandi is based
on providing counter culture. It applies an approach and techniques based on: perturbation
Perturbation
is a 14th century word whose dictionary definition is:
2: a disturbance of motion,
course, arrangement, or state of equilibrium; especially : a
disturbance of the regular and usually elliptical course of motion of a celestial body that is produced by some force additional
to that which causes its regular motion
Some recently perturbed clients include...
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ClickTag
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Economist Group
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Mobile Marketing Association
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Reckitt Benckiser
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Last FM
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CBS
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Dixons Stores International
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Mediaequals
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Numerous agencies
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In any sport there is a fixed time to play.
Yet, somehow, certain players are prolific goalscorers. Others work as hard and sometimes harder, but never seem to get the
same results. Here are some reasons why........
"Problems cannot be solved by thinking in the framework
in which they were created"
ALBERT EINSTEIN
"Rules are for people who aren't willing to invent
their own"
CHUCK YEAGER, first man to break the sound barrier.
"You miss 100% of the shots you never take"
WAYNE GRETSKY, ice hockey's all time top goal scorer.
When asked why he'd scored the highest ratio of goals
to games of any player, GRETSKY added ....
"I've never skated to where the puck is. I've always
skated to where it is going to be"
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